As the term suggests, the "Big Data" trend is propelled by the tremendous volume of information that organizations are collecting, storing and managing. For Large and Small companies the ability to sift through all the data they encounter and gather contributes significantly to their bottom line REVENUE!These and other companies can better target offers, create promotions, and craft marketing strategies based on sophisticated business intelligence (BI) tools that analyze terabytes of data.
Now add in mobile devices proliferating and social media expanding, the amount of relevant data that organizations of all sizes can utilize will only increase. Still, the idea that big data is something that significantly affects all companies large or small can present opportunities only if you have the understanding and ability to see through fog.
Defined by three V's:
Cherokee Group Solutions support many of the BI Tools today that are designed expressly to support enterprise solutions:
Big Data, Big Opportunity! By Frank Murry, published in April of 2012